By Rob Paller, Consultant
Recently, senior consultant Bob Wall mentioned building the team as one of four proven starting points for getting your MDM program rolling. By now, you have probably identified the C-level executive experiencing the most pain as a result of working with unmanageable data. You have even gone so far as to identify a small project that allows you to demonstrate the value that MDM will provide the company.
However, the success of your MDM pilot project and overall MDM strategy will come down to the team you assemble to support it. Interestingly enough, there are a few parallels that can be drawn from what makes up a good jazz ensemble that can be applied to building your MDM team. Every musician must possess a core set of competencies—just like employees possess in order to do their jobs. However, in order for a jazz musician to excel, he must possess an additional set of skills that is, for the most part, unteachable, but enables him to reach a level where his inspiration and creativity matches his ability to execute.- A jazz musician must be a virtuoso of his instrument in order to communicate what he visualizes in his mind instantly through his instrument. An MDM team member must be a subject matter expert with an innate technical understanding of the source system or a similar understanding of the business processes surrounding the subject matter.
- A jazz musician must possess a trained ear that is not only able to identify something being "in tune" or "out of tune," but hear the melodic structures and chord progressions. A soloist must be able to adapt to the piano player making chord substitutions underneath the soloist's performance. Any member of your MDM team needs to be able to find the nuances in the business when it comes to defining the core subject areas of your business. For example, defining what a "student" vs "alumni" vs "donor" means to your university.
- Many jazz musicians are able to recall hundreds of songs at a moment’s notice—not only the melody, but the chords as well. Your MDM team must understand how and be able to explain the countless business processes and policies surrounding your master data.
- A good jazz musician must be able to listen and interact with the group in the present moment and contribute to improving the overall quality of the performance. This is one of the most important skills that an MDM team member needs to possess. The MDM team must be willing to listen to the rest of the business and communicate effectively. There are no ivory towers in MDM or jazz.
Keep in mind when assembling your MDM team that it must be a balance of members from both the business and IT—much like a jazz ensemble consists of a balance among percussion, brass, and/or woodwind instruments. If you are unable to find a balance, you risk discord in what you produce.
photo by Fillmore Photography via Flickr (Creative Commons License)

Great story Rob! May I also suggest your Jazz ensemble also would benefit from having an agent. Someone who can sell the group's talents in order to sign them up for some 'gig's. The 'agent' should have a good understanding of how each musicians talents support each other so that their music is fluid and engaging. The agent should be well liked and respected and have excellent influencing abilities in order to sell these benefits to their adoring audiences ;)
Thanks much!
Posted by: Jill Wanless | January 15, 2010 at 10:28 AM
Jill, I can definitely see how an 'agent' would make a valuable contribution to the ensemble. Thank you for commenting.
Posted by: Rob Paller | January 16, 2010 at 08:56 AM