Below is an excerpt from the white paper Planning Your BI Program: A Portfolio Management Approach by senior consultant, Kimberly Nevala. In this white paper, Kimberly discusses ways in which your BI Program is, in many ways, very similar to your personal financial portfolio, and how, by applying some of the same principles you apply to your own finances, you can create a sustainable approach to optimize and capitalize on your corporate information. You can download the full paper here.
Portfolio Management and BI
In a very real sense, your BI program is an investment akin to your corporate or personal financial portfolio. It is multifaceted, dynamic, and subject to sometimes unpredictable internal and external pressures. Just like a financial portfolio, BI represents a significant, strategic investment and requires a similar level of discipline relative to its ongoing, deliberate management and control.
Figure 1: Balancing BI Investments
As seen in Figure 1, taking a portfolio management approach to BI implies we must continuously:
- Understand business strategies and objectives
- Monitor internal business performance, as well as external industry and economic trends
- Identify business opportunities and needs
- Balance opportunities against available capital, enterprise resources and risk/reward ratios (aka ROI)
- Deploy appropriate business intelligence capabilities to confirm and/or capitalize upon selected opportunities
In the investment parlance, portfolio management can be active or passive. Immature BI programs tend to focus on passive—or reactive—capabilities. They are focused on basic reporting about events that have occurred and simple analytic extrapolations. They are usually based on ad hoc requests and lack of user prowess with toolsets. Mature BI programs include (pro)active capabilities such as forecasting, predictive analysis and data mining. In addition, these capabilities—or outputs thereof—are integrated into the business’s decision-making and management processes.

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